It’s impossible these days to scroll through your Instagram feed without watching one or more, if not many, videos of interest, called Reels. dubbing tik tok clone, Instagram Reels launched in 2020 and consists of short videos up to 1 minute in length. This feature has overtaken the app’s photo-first philosophy by: 91% of active Instagram users say they engage with video content every week.. And can you blame them? It’s easy to quickly get caught up in a seemingly endless loop of engaging content.
Reels is proving to be a good business strategy for both content creators and businesses alike, with tremendous popularity. A recent New York Times article It details how Instagram’s latest algorithm favors accounts posting reels. For many, this news means turning their marketing strategy to include Reels as a way to maintain engagement. So, if you’ve been considering moving to video content, now is the right time!
Instagram Reels helps keep your brand relevant, while also allowing you to be more creative when presenting your product or service. Instead of relying on static images, video allows you to engage directly with your customers, conduct in-depth product marketing, and overlay your posts with the latest music and editorial technologies to make them more attractive to your followers. Here’s how 3 small businesses are successfully leveraging Instagram Reels:
Sharyy’s Card: Reels Leading to Brand Deals
hairy aroro Running a small business that makes handmade greeting cards among her fan favorite crafts explosion gift box – Document the entire process via Instagram. She placed her first custom order for a client in 2017 and has grown her skills along with her number of followers since then. She now has over 50,000 followers and has published dozens of reels, which she considers a success. In response to a user question asking how he got so many followers, hairy response“Make reels for your followers.”
Sherry’s The first reel was published in 2020. It currently has 17,000 views. That’s a very small amount compared to the numbers her recent reels have raked in. Video of Shary finishing one of her products It has over 88,000 views. Another reel she makes hot pink pompoms It got 2 million views. The influencer said her business growth is in the process of documenting her passion for crafting and online. It was just a hobby and I really liked spending time doing what I always loved. … I kept posting my work and people started to notice,” she told Instagram Stories.
And this passion not only expanded her customer base, but also opened up new business opportunities through brand deals. This year, Shary partnered with a craft shop. Paper Edge India to make Reel series of fuse tools. This series explores what Instagram Reels allows for content creators and small businesses. Instead of posting pinned photos of her project, she was able to engage more viewers when she started posting Reels, which highlighted every detail and complexity of her work. You’re opening one of her craft projects..
hairy said She constantly handles customer orders and recently hired an assistant to help with crafts as her business expanded and thrived.
Jessica Ngyuen: A Cult Favorite Developed With Reels
Jessica Nguyen Signature Chili Oil – chili oil for everything – A perfect example of a product born through Instagram. After she was fired from her company in early 2020, Jessica decided to invest some time on Instagram to try out her new recipes. Her influencer soon made a name for herself with her decadent food videos, giving viewers instructions on how to host. perfect dinner party. Her reels stand out from other highly produced and stylized food influencers like this. Where she teaches viewers how to set up a placemat elegantly.
She immediately started gaining followers, and especially noticed that one of her recipes, chili oil, was by far the most popular. In August 2020, she created a small batch in favor of a friend’s business competition. advertised on her Instagram, mark her first reel. Although she explicitly stated that the product was not for sale, she began receiving inquiries online from dozens of followers. It’s asking if they can buy it too. This forced Jessica to seize the opportunity and officially sell chilli oil.
After figuring out some logistics, Jessica started making oil and dropped the first batch less than a year after being fired. And so her small business was born. More than 1,000 products were sold out in one month. All of her subsequent product drops have been successful, and Entrepreneur’s fourth batch is due out sometime in 2022. Judging by the comments left by her followers is not enough. “Woohoo!!! I bought 6 bottles of mine.” There is one comment. Another said, “I hope the February 2022 decline is not too far off.”
The fact that Jessica started out as a food influencer without a clear plan to launch her own business speaks to the power of Instagram Reels as a potentially powerful advertising medium for entrepreneurs. As she herself said “What started as a rustic recipe shared on my Instagram Now it’s a product and cult condiment that many people just can’t get enough of!”
RachaelsGoodEats: A fitness business built with Reels
Rachel DeVeau A longtime Instagram influencer, registered dietitian and trainer, I’ve been posting about healthy recipes and fitness since 2015. But during 2020, the power of Instagram reels expanded her Instagram page of her influencers, eventually leading her to co-found her. Her own fitness business.
When the pandemic first occurred and individuals no longer worked out in the gym, Rachael started working out at home in real time on Instagram Live and saw a huge increase in viewers. Her IG Lives became so popular that they hosted and even celebrated several times throughout the week. 1st anniversary. After Instagram launched Reels in August 2020, Rachael started dropping fitness videos to complement her live workouts. She posted her first workout reel. band glutes warm-up – August 18, 2020. The Reel has over 400,000 views and over 10,000 likes. similar exercise reel Since December of that year, the number of views has surpassed 250,000.
Rachael has posted workout content before, but this is the first time she’s posted it via quick, accurate video that has gone viral on Instagram. Her reels are so popular that Rachael counts her followers. 400,000 at the end of 2019 Currently over 620,000 followers.
The influencer’s brand has expanded enough to launch its own fitness equipment business in mid-2021. sweat recreation. Rachael attributed the establishment of the company to her followers in the post. It was an honor to trust me as a trainer. We did live workouts every week.”
March 2022 Rachel Recreation Sweat product launch And the drop sells out faster than expected, proving that the business is thriving with the customer base we’ve built with Instagram Reels.
What is the difference between TikTok and Instagram Reels?
Instagram Reels is considered the Meta’s response to TikToks, so it’s no surprise that these two apps are so familiar. In fact, they are so similar that you may be wondering which platform you should invest your time on. The answer is different. There is no harm in posting to both platforms as long as you or your team has the bandwidth to follow multiple social media sites. After all, it’s never too late to get started with TikTok. But if you don’t have much time and are already using Instagram, here are a few reasons why it’s best to keep using Instagram Reels.
audience
Instead of starting from scratch on TikTok, we recommend that you focus on growing your Instagram account. Both apps are used by millions of people every day, but you should also consider your target audience and ask yourself which apps your customers spend the most time on. above 43% While Tiktok’s global users are between the ages of 18 and 24, Instagram’s Key demographics Between the ages of 25 and 34, I look a little older.
edit
Instagram reals are up to 1 minute long, but users can create TikTok up to 10 minutes long. This longer period can allow for more creativity, but it also means more work for content creators and small business owners to plan and edit these videos. Reels, on the other hand, are bite-sized and are not difficult to make.
shopping
TikTok is very popular, but the platform’s interface doesn’t really have the infrastructure to encourage viewers to buy the product. Instagram allows small businesses to use links and shopping tabs to advertise products as well as allow viewers to make purchases without leaving the app. According to Instagram, 130 million+ users It’s a great channel to increase sales by engaging with your monthly shopping posts.
Ultimately, we’re excited to learn that Instagram Reels has created new opportunities for brands to advertise and sell their products in creative ways. Have another question about Instagram? Send me a DM!