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Social Media
B2B Marketers Bet Big on Paid Influencers to Reach Niche Buyers
B2B marketers shift budget to paid influencers for niche reach. Data shows 93% report effectiveness, but only 46% call programs…
SMPK – Social Media Marketing News & Tips
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Social Media
Overcoming Student Procrastination: Practical Strategies for Academic Success
Practical ways to stop procrastinating and stay on track with studies. Effective strategies for students.
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Social Media
Why Generac’s CMO Says Too Much Attribution Can Break Marketing
Generac CMO Amanda Teder says over-indexing on attribution hurts brand building. Why marketers should balance measurement with long-term growth.
Social Media
Amazon Ads Adds Cross-Retailer Purchase Targeting Through Attain
Amazon Ads and Attain now let advertisers target shoppers’ purchases across major retailers through Amazon’s ad inventory.
Social Media
Ask Koa Agentic Audiences Could Reset the Ad Buying Clock
Ask Koa and Dstillery can build custom audiences during live campaigns, cutting a process that previously took four days.
Social Media
Instagram AI Disclosure Rules: What Social Media Marketers Need to Label
Instagram uses separate labels for AI-modified content and synthetic-person profiles. Here’s how marketers can build disclosure into campaign reviews.
Social Media
TikTok Shop Agency Acquisitions Put Social Commerce in Focus
TikTok Shop agency deals show brands want creators, commerce operations and cross-channel measurement under one roof.
Social Media
Savage Ventures Weighs OpenWeb Acquisition
A proposed purchase could rescue the adtech company while giving Savage Ventures deeper ties to major publishers. Court approval and…
Social Media
Canva Restructures as AI Growth Slows and Costs Rise
Canva is restructuring after slower growth, higher AI costs and a plan to unite product, growth and platform functions.
Social Media
Buffer Retires Start Page: What Marketers Must Move Before February
Buffer is retiring Start Page. Here’s how creators, small businesses, and marketers can export, migrate, and preserve links before the…
Social Media
Dunkin’ Marvel Partnership Creates Layers for Social Campaigns
Dunkin’ is extending its first Marvel Studios partnership through a national ad, themed menu items, four location activations and collectible…
Social Media
Reddit Tests Search Ads as External Traffic Slips Away
Reddit is testing ads in search results as Google traffic declines. Marketers should separate monetization from audience growth.