What is the difference between Instagram Business, Creator and Personal profiles, when would you like to use each and what should be considered when using the Instagram API?
You are an Instagram app user or Instagram API (Also known as the Facebook Graph API) You may have noticed that there are three types of profiles (business, author, and personal) available to the app. But what are the differences between these profile types and which one is right for you, especially if you use the Instagram API?
Use the Instagram app
Let’s talk about the basics first. All three types of profiles allow you to share photos and videos, share stories and videos, and interact with other people (DMs) on the Instagram app. However, each type of profile offers unique features and tools tailored to the specific needs of businesses, creators, and individual users.
You can easily switch between profiles by going to “Settings” -> “Account” within the Instagram app.
check out Instagram guide integration For more information on switching profiles
business profile
Instagram “business profiles” or “business accounts” are designed for all kinds of businesses, from small local shops to large corporations. A business profile allows you to showcase your products and services, share important information such as your location and contact details, and access a range of tools and features to help you grow and manage your presence on the platform. Some of these tools and features include the ability to create and manage advertising campaigns, access detailed analytics and insights, and allow users to book appointments or make purchases directly from their Instagram profile.
Key features of an Instagram business profile:
- Get real-time insights: Use real-time data to track your account performance and find out what works well for your audience.
- Share contact information: People come to Instagram to build meaningful relationships with brands. Invite them to contact you when they visit your account.
- Sell directly on Instagram: 70% of shoppers turn to Instagram for their next purchase.
- Community Engagement: Build relationships with your customers through interactive stickers in Stories and 1:1 DM conversations.
Creator Profile
An Instagram “Creator Profile” or “Creator Account” is designed for individuals who use the platform to create and share original content, such as artists, photographers, musicians, influencers and other creative professionals. The Creator Profile offers a range of features tailored specifically to the needs of content creators, such as the ability to add a portfolio of work, access to advanced insights and analytics, and the option to turn on monetization features such as branded content. Creator Profiles also allow you to collaborate with brands and other creators and better manage your presence on the platform.
Key features of an Instagram author profile:
- You can choose to hide or show category information and contact buttons on your profile.
- Get more advanced information and reach more people through promotions.
- The new inbox makes it easier to manage your message requests and connect with your fans.
personal profile
The Instagram “Personal Profile” or “Personal Account” is the default profile type available to all users. A personal profile allows you to share photos and videos, share stories and footage, and interact with others on the platform in a more personal and informal way. Personal profiles don’t have access to the advanced features and tools available on the Business and Creator profiles, but you can connect with friends and family, follow your favorite accounts, and discover new content on the platform.
Using the Instagram API
The Instagram API allows you to interact with Instagram programmatically, including posting content and getting analytics.
The main differences between the three types of Instagram profiles and API features are:
- not recognized Business Profiles have full API functionality. granted Appropriate permissions for your developer account. This means business profiles can post content and get analytics.
- Authorized Author Profiles have access similar to Business Profiles, except that Author Profiles cannot post Instagram content.
- Personal Instagram profiles are very limited. API access You cannot post content or obtain analytics.
So what type of profile is right for you? If you’re a business owner looking to promote your products and services or publish content via an API, a Business Profile is a no-brainer. If you’re a content creator who wants to showcase your work and potentially monetize your content or get analytics via an API, the Creator Profile is for you. And for individuals who want to share their personal experiences with friends and family within the Instagram app, a private profile is the perfect choice.