Social media video you share online is important, and in this post we share 5 reasons video is so important to your marketing. By using these tips for your brand visuals, you can improve engagement, build trust and loyalty, and have more impact with your ideal customers.
GUEST POSTS BY ANDREW & PETE | Posted on March 1, 2023
Andrew and Pete are the founders of Atomic and Atomicon Meetings, Donna’s good friends, and two of the most savvy marketers you’ll ever meet! Who better to share their success visually with their readers. Get rid of it guys!
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Did you know it was over? 350 million photos Uploaded to Facebook daily 🤯.
Social media is one of the best free ways to connect and connect with potential customers. But it’s getting harder and harder to stand out in a crowded market without paying for advertising.
Social media videos and images are one way you can do this.
Can you look at an image on social and instantly know who it belongs to?
That’s the goal!
One thing people always tell us is that they truly love our branding and visuals. That’s what they make us remember. (And this is one reason why images matter.)
But business owners are still struggling. In fact, we Survey of 1000+ self-employed/freelancersOnly 10.3% of them said they felt ‘known’ in the industry.
Of course, your social media visuals aren’t the only thing that makes you known, but they have a huge impact on how memorable you will be.
That’s why this article shares some examples of why visuals are so important to your social media success, and how you’ve done it.
So, there is no doubt that visuals should be a key part of your social media strategy.
But let’s take a look at why brand visuals are so important on social media.
- Increase Engagement
- Build trust and loyalty
- Get your message across faster
- Images make you memorable
- Seamlessly connect social and website
Let’s analyze the following.
1. Get more engagement with your posts.
Although seen by many as a vanity indicator, engagement is critical to social media success.
why?
Simply put – the giants of Facebook and Twitter (or the algorithm behind it) Say so.
Organic reach is shrinking across all platforms, but Facebook “Meaningful Engagement” This is a sign that you need to prioritize your posts. This means that the more engaging your posts are, the more relevant people will see them and the higher your overall organic reach.
Social media engagement includes:
- great
- comment
- save
- Share or Retweet
- Mention
Text-based posts on social can be tempting, and of course copy counts. However, in the study bird’s mo Social posts with visuals increase engagement by 2.3x. (from Facebook) and 1.5 times (on Twitter) compared to those without.
Of course it has to be relevant.
Yes, seeing a picture of a cute puppy dressed as a pirate on Halloween can get you tons of engagement, and it might make sense if you run a pet food store.
Who doesn’t love cute puppy pictures?
However, if you are offering professional liability insurance, this may seem a bit random. So, it’s all about finding and creating compelling images that are right for your business to drive relevant engagement.
Relevant and engaging social media visuals can help increase engagement, thus improving your reach and ultimately your social impact overall.
2. You and your team’s image can build trust and loyalty.
Authenticity may be the most used word in the marketing world. essential You can still connect with your audience in 2023 and beyond.
In the early days of my internet business, I was obsessed with stock photography. You seem obsessed with posting logos and images. “professional” staged photo. You know those groups of robot-like humans laughing maniacally at a whiteboard together?😬.
And this trend (Unfortunately) In an attempt to be seen, it was moved to the brand’s social platform. “Professional and friendly”.
But do you know what… It’s boring!
We love seeing faces, but stock photos and staged photos are cold and emotionless. not representative your brand.
trot! Gone are the polished, corporate-looking images to include real people and behind-the-scenes stories.
Share images of you and your team to build trust and loyalty through authenticity.
like this in our time Kickstart Dublin with fellow Atomic members.
A smiling, happy face not only catches the eye, but the image helps communicate our brand. Happy and satisfied business owners support each other and have fun.
This brings us to the next point…
3. Images can convey your message faster.
“Pictures say 1000 words!”
This is because images are the most natural way our brains process information and they can convey information much faster and easier.
This becomes even more important when you know how much information is posted on social media every day. you get approx Eye-catching 1.7 seconds In social, images help you do this.
One way to do this is to use: GIF Like this in social and blog posts.
It helps break up the text and convey what you’re trying to say in a fun and engaging way.
win! win!
4. Images that create memories in the boring sea!
As the saying goes: “There is no second chance to make a first impression.”
and 94% of first impressions These days we are guided entirely by content design, so good is good.
The human brain is governed by something called the priority effect. In other words, we prioritize the first interaction with your brand. Our brains hold onto this first impression and use it as a shortcut to making decisions moving forward.
So it’s important to make sure our social media visuals are engaging and relevant to our brand. That first impression will last, so it’s a good idea to make sure it reflects your brand.
this image we made Atomicon Event – A zombie maze or a dog petting spot. We asked the audience what they would like to see at the next event (breaking news, pets win!).
It’s fun, engaging, and most importantly, a taste of how silly and eclectic the in-person event can be, so you know what you’re getting yourself into. You won’t mistake our events for being boring and corporate. I’ll leave it to the stock images.
5. Social media visuals seamlessly connect social media and websites.
Social media may be the first interaction a potential customer has with your business, but the goal is to get them to your website to consume more content, download a lead magnet, or buy something.
And what better way to create a match between social posts and platforms than through social media visuals?
Images are one of the best ways to create brand consistency across multiple touchpoints, including websites and social media.
For example, the social graphic above Our direct Atomicon event It connects seamlessly with web graphics. When interested people go to buy tickets, the visuals and branding let them know immediately that they are in the right place.
No mess!
Types of social media videos to share
We’ve talked about some types of visuals that can be shared, but for all the reasons above, here’s a list of some social media visuals we’ve found to be powerful for businesses:
- Images related to your industry
- engagement image
- Team photos and behind-the-scenes images
- GIF
- Brand image on social and website
The potential for social media visuals is endless. You can also try infographics. carousel postsvideo, animated movie and more! Get creative with how you share your content on your social media channels.
stand out on social
Social is a constant stream of content, competing for your attention with hundreds and thousands of other businesses.
You have to find a way to stand out, and you have precious seconds to grab attention and get your message across.
Including engaging and relevant images in your posts is one of the most effective ways to do this.
Of course, social media footage isn’t the only thing that counts. Copy and message are equally important. However, visuals can help you stand out and can be the difference between your business failing or failing.
So the conclusion is… use visual!
Andrew and Pete, ranked among the World’s Top 100 Digital Marketers, are international keynote speakers, authors, and hosts ATOMICON, one of Europe’s largest annual business conferences.
