Text messages are an essential part of everyday communication. It’s hard to find someone who doesn’t own a mobile device that can instantly communicate with colleagues, loved ones or friends in seconds. Having instant access to others at our fingertips provides a great opportunity for businesses to connect with their customers using SMS. 91% 58% of consumers believe this is the most effective way for brands to engage with them, while 58% of consumers say they would like to receive text messages from their favorite brands. SMS Marketing You can send marketing messages through text that customers can select through subscriptions and can be used to promote a variety of content such as discounts, surveys, remarketing and personalized promotions.
If your business is looking to incorporate SMS marketing into this year’s strategy, we hope SMS integration helps simplify the process of managing internal communications, customer data, and data organization. SMS integration connects businesses to popular apps that allow teams to leverage data from existing platforms and integrate text messaging into existing workflows. There are tons of SMS integration tools on the market, but identifying the best choice for your business can be a bit scratchy, so we’ve narrowed down the list for you!
Integration can provide multiple benefits to your SMS marketing strategy by connecting your business to your customers. SMS integration can have many features, such as sending bulk SMS online, automation to improve efficiency, visibility and tracking, and secure delivery, which is just the tip of the iceberg. Short links help create clear, concise, and effective communications with your customers without complicating your text count or overselling your message. You can fully customize and brand your message to increase the chances of clicking on your link. All of this is done with the help of the popular Bitly API, which helps you maximize the maximum functionality of each link you create. Today we will analyze how Twilio, Salesforce, and Bitly API integration can help improve your SMS marketing strategy.
Twilio
Twilio is a communication platform that includes SMS text messages among communication tools. There are two ways to use the API. SMS Through the Programmable Messaging API, which provides SMS alerts, notifications and reminders, or customer management with the Conversation API. Twilio manages the complexity of global carrier networks with industry-leading features like voice and push notifications, so it can grow organically with its audience. They support high-volume global senders for international communications and their innovative platform is designed to scale with your business, no matter how fast your customers grow.
When you connect Twilio to Bitly, the SMS messages you send to your customers include a unique, personalized link for each customer. Airlines connect passengers to updated flight information in their mobile app. Apparel retailers send branded targeted sales promotions to their preferred customers. Healthcare companies send login verification links for secure communication. After sending the link from your SMS campaign, you can go to Bitly to see exactly how many people are clicking on the link and how they are engaging with the campaign.
After connecting Twilio to Bitly, you can broadcast a text message with a personalized link to your customers. Each link can direct each customer to a unique page or screen on your site or mobile app.
To learn more about integrating Twilio with your Bitly account, please visit: support center.
Salesforce (Mobile Studio/Mobile Connect)
Salesforce is a CRM platform with a large ecosystem of products and apps, so you may be using Salesforce Social Studio, Salesforce Pardot, or one (or more) of the other Salesforce products. Salesforce entered the SMS market. mobile studio This helps brands communicate with customers from their mobile devices, whether it’s a personalized message, push notification, chat message or SMS message.
Mobile Studio can help improve your brand’s mobile experience through geographic location, allowing you to personalize content that is relevant to your customers’ location and interests. Salesforce also helps you optimize your mobile marketing strategy with “Buy Online, Pick Up in Store” option.
The first step in integrating Bitly with your Salesforce product is to understand the products and features you are using and whether those products include built-in connectivity to Bitly. By identifying which version or product you are using, you can access Bitly’s API and Salesforce API. Creating your own API integration gives you maximum control over the utilization of link shortening and click metrics with Salesforce data.
API integration with Bitly is built by developers to do things like generating and sending short links in bulk or getting click metrics, so it requires someone with the appropriate technical knowledge and experience. Any Salesforce product can connect to Bitly if you have the right technical resources.
Visit our Help Center to learn more about integrating Salesforce with your Bitly account.
Vitry API
Bit’s API allows customers to do more with their links. You can use it to do anything the Bitly platform can do, whether it’s shortening links, tracking metrics, or integrating with other apps. The API allows you to synchronize with your product or messaging framework for specific stats you can reference, keep your branding front and center on every link you create with your customers, and experience an interconnected web experience that will make your day enjoyable. . Today’s task is much easier. Link shortening is the most basic feature of Bitly, but customers leverage the Bitly API to create and distribute links at scale via integrated apps and SMS.
If you are just starting SMS
SMS solutions are more popular than ever as consumers spend more time on their phones than ever before. Upgraded phones, accessible and reliable Wi-Fi, and good e-commerce experiences have all contributed to making mobile phones an essential part of our daily life. consumer Bitly helped optimize this experience with short links. While there are best practices to remember when building and innovating your SMS campaigns, here are some tips for beginners just starting out.
- Always keep industry keywords first in mind to better engage with your customers.
- It’s permission-based marketing, so don’t forget to get your customer’s approval before sending an SMS message.
- Make sure you are ready to engage with your customers and have dedicated customer service and sales support.
- Be creative and personalize your message with branding that reflects your business and products.
There’s nothing better than seeing thousands of businesses building their brands through effective SMS marketing. You can see a more traditional approach to SMS use cases below, but deep linking is a feature provided by Bitly to help make the transition to mobile seamless, drive app engagement, and encourage app installs. They typically send programmatically one-on-one communications containing unique traceable links (eg with UTM parameters) to customers, patients, consumers, restaurants, guests, etc., to provide personalized information or a personalized experience. They fall into one of the two broader categories below that focus on .
- SMS communication/notification – Examples: password reset, shipment confirmation/tracking, customer service, patient portal updates/test results, post-purchase receipts, contactless transactions – online purchase/variable pickup, 2FA
- SMS Promotion Campaign – i.e. retail or restaurant loyalty programs, discounts
use case spotlight
General SMS Requirements
When reviewing and researching which type of SMS integration is best for your business, there are many general requirements to consider, along with most of the considerations listed below.
- integrated – Twilio, SFDC Mobile Connect ranked second open source API creates more opportunities but adds additional development work)
- security – Data privacy and security are very important. Recently, customers are requesting more insight into their security practices as security review requests for SMS use cases increase.
- apply – Reliable, timely and personalized (if relevant) support during onboarding and contracting is key. 24/7 support and SLAs are common requirements for high-volume use cases.
- data – Access to large amounts of data in various formats
Bitly has been the touchstone for digital marketers, creators and enterprise businesses looking to expand their companies with reliable solutions. The Bitly API integrates seamlessly with the tools you already use, so there’s no disruption to your workflow or new technologies added to your business. Here are some reasons why businesses trust Bitly for their SMS links:
- scalability – Whether it’s 5,000 links/month or 30 million, our customers want autonomy with us.
- can be trusted – Scale creates business-critical reliance on Bitly for key business units/initiatives. 99.9% (aim for 99.99%) is mandatory. It is also important to ensure that the link is not blocked by your mobile provider.
- Flexibility (API) – Easily increase volume/speed levels and support large bursts (if required). Generate links at scale in minutes/seconds. Passing parameters even in some recent use cases
Custom short links, deep links and QR codes are just a few of the many ways we can help connect customers to offline experiences that help grow your brand.
Contact your sales representative today to learn more about SMS marketing.