Social media marketing for medium and large businesses is no longer one’s job. In fact, social media marketing now has its own team that includes writers, designers, analysts and of course community managers. So what exactly do social media community managers do? and more importantly how successful Social media community manager?
First you need to define your terms.
Social media community managers are brand ambassadors who work for your company.
Typically, this person will use their name to participate in the brand community on their profile. Work within forums, community discussion boards, social media pages, and groups to support your brand and promote positive discussion.
next Blizzard Gaming Community stage:
In this example, social media community managers will see the Blizzard logo next to their names to identify themselves in forums and discussions. The screenshot below shows when a community manager is in a thread.
For this to work, community managers must have in-depth, working knowledge of the company, game, tools, and player challenges.
Community managers can interact on the game’s own discussion board and on other forums such as Reddit and Quora.
According to Salary.com, You can earn between $46,600 and $76,600. As with all jobs, rewards are determined by experience, skills, company size, and competency in the role.
Social media managers and social media community managers who work for large brands are likely to be at the top of the scale. check out Coca-Cola’s Salary Scale Below you can see that social media managers make about $100,000 and community managers make about $74,000.
social media manager
Simply put, a social media manager is someone who actively promotes brands and products and services.
Social media community managers are hidden as people, but interact as brands on pages, groups and forums.
Community managers must be enabled on the platform where the community is hosted. They will be managing the community with their own accounts, not branded accounts.
- Both roles interact differently with the audience. A social media manager is a brand, and a community manager is “one of the people.” Both will champion brands and products, but engage and support them in different ways.
- community manager We focus on maintaining a strong and happy community. By solving problems and providing solutions. A social media manager’s goals are usually more focused on metrics. Examples include engagement, brand awareness, and social media ROI.
- A social media manager is involved in (or dedicated to) content planning. Adjust images and videos and post to your social media channels. Community moderators are in the comments and discussions section and generally aren’t involved in the creation aspect.
- Community managers often work alongside development teams. To feedback community issues or glitches. Unless it’s a small company, social media managers don’t usually do this.
- both locations It’s important, so we shouldn’t compete with each other. Social media managers and community managers should communicate closely and provide feedback, support, and suggestions to each other.
- You tend to see community managers on dedicated discussion boards and forums. than Facebook, Instagram, and LinkedIn.
As seen in the example below, supermarket chain Waitrose responds to comments on its Facebook page with a brand. You are most likely a social media manager. It is common practice for social media managers to: Add your name after your message for authenticity.
Individual profiles responding on Facebook Pages are usually not moderators or community managers. In recent years, brands have experienced sabotage from individuals claiming to support their pages using their company logo. One of the reasons to look for official blue ticks!
Specific skills vary by sector.
for example, Contentworks Agency Marketing primarily in the financial services space, which requires in-depth knowledge of financial products, stock markets and, of course, the compliance rules surrounding the industry. It can be difficult (if not impossible) to master if you haven’t worked in that field before.
The same applies to community managers working in the gaming space. You’ll probably need a working knowledge of games and how they work by being a gamer yourself. You will also need to be familiar with terminology and jargon in the space, as it will be used by die-hard community members.
Beyond industry-specific skills, there is a set of skills that a good social media community manager should have.
Required Skills for Social Media Community Managers
- Good writing skills, grammar and punctuation
- Good understanding of social media spaces including groups, chats and forums
- A calm and friendly attitude to deal with rude or angry fans, and an understanding of consumer trust and loyalty.
- I’m familiar with tools like Agorapulse that allow me to monitor conversations and comments. (More on that later.)
- Excellent communication skills for interacting on social media threads and communicating and escalating issues or feedback internally
- A good sense of humor also helps. The right balance of professionalism and humor can defuse tense situations and build a friendly community.
Help with Reputation Management
Community managers provide solutions and reassurance to scale down the executed thread. This will prevent your complaint from being dealt with legally or seeking compensation. You can also respond under articles using tools like Disqus, IntenseDebate, and Viafoura. This helps plant positive comments below the top article.
Avoid being offensive or trolling
We want opinions, jokes, interactions and exchanges in our threads and community. And people can have strong opinions.
However, a good community manager will prevent them from falling into abusive, trolling, or hostile behavior. By weeding out misbehaving people, community managers preserve their brand and maintain a positive community.
check Communities rule on Reddit. Moderators can weed out rule violators, whether they belong to the company or not.
Guide discussions and keep threads on topics
Community forums have very specific topics or sub-topics. It’s important to stay on topic so other users know what conversations they’re in.
A good community manager guides online conversations or suggests alternative groups or threads for off-topic chats.
Stimulating excitement for new releases and products.
Community managers can engage in related discussions while social media managers create initial posts. They can provide additional information, behind-the-scenes, and insider hacks.
stay authentic
A huge advantage for community managers is that they can be more authentic than social media managers who are effectively brands themselves. According to Edelman, 73% of Gen Z Advocate for a true brand.
Community manager:
- I have a name and I have a face
- You can share your problems
- We provide a viable solution.
There’s nothing like an exclusive discount, voucher or release to make your community feel valued. Community managers are often entrusted with giveaways or exclusive content to build loyalty. they are also a good way Get people involved in your community first of all!
A good community manager doesn’t hover over comments like a helicopter. This can make the community feel frustrated.
Instead, they will recognize the discussion and jump in if it can add value.
For example, IKEA’s community managers do a great job. on their forum. See how helpful and genuine your responses are. Intervening only when necessary, taking ownership of the problem, and offering solutions is a good way to get here.
- Set community rules and guidelines and help the community follow them.
- Become a good community member. It means liking, approving, and appreciating others.
- Be authentic in your responses and interactions.
- Listen to the community and provide feedback with any concerns or suggestions.
- Find ways to reward loyal community members and ambassadors.
- Make time for your well-being and mental health. (It can be tough out there!)
Agorapulse is a must for social media managers and social media community managers alike. Social media managers will love the scheduling features, content scheduling and reporting features. But social media community managers will also love the insights into social media monitoring, template responses, brand ambassadors, and responses.
Let’s take a look at these community management features.
Saved Answers
Social media community managers will love the autoresponder templates that can be set up within Agorapulse. You can create as many as you want and edit them for each response if you wish. It can save community managers a lot of time typing answers to frequently asked questions.
average response time
Team leaders can also see the work done by community managers. You can view the number of replies sent or the average response time. This will be important for organizations that need to understand the flow of the forum, assign more delegates, or reward good performance.
Tip: If you are a community manager, save these reports and present them when you want a pay raise. (Or a new job!)
media monitoring
If your social media community is on Facebook (Pages and Groups), Twitter, LinkedIn (Individuals and Pages), Instagram, TikTok, and YouTube, Agorapulse lets you see and respond to all comments! And even better, it’s all in one place. This means a timely response that keeps the community happy and engaged.
HM customer support’s quick response (not even the handle I tweeted about) shows that they are monitoring the conversation.
brand ambassador
Brand Ambassadors on the Agorapulse dashboard are people who frequently (and positively) interact with a brand’s community page. Identifying these users is critical to community managers who can provide rewards, contracts for user-generated content, or offer moderator positions.
76% of brand communities Having a dedicated community manager and having a dedicated community manager can help improve performance by up to 12%. We know that social media community management will only grow in the future as more digital communities open up and brands move away from phone support.
Register for the free demo today and learn how to easily manage your social media with Agorapulse!
