Marketing industry reports have been making big claims about the year of the video over the years. now instagram reel When we come to play, we may have lived to see that day.
YouTube is still the best video sharing platform. 88% of marketers use YouTube. into their mobile channel. Platforms like Snapchat and Tik Tok have been distracting the Instagram user base with new and exciting short video formats for a while.
According to their report, Instagram 80% more time users watch video content on the platform. Users engage with video posts more than any other type of content. Social media platforms thrive on user engagement and are constantly looking for new ways to inspire creators to find new ways to get more comments and shares.
With this trend in mind, in early 2022 Instagram introduced its own short video maker and a new type of content, Reels, globally.
In this article, you will know:
- What is a reel?
- How to make a reel on Instagram?
- We also have useful and practical tips to inspire brands to use reels in their Instagram marketing strategy.
All of this is possible without costly equipment and without incurring huge costs to professional video content creators.
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What is an Instagram reel?
instagram reel Short videos up to 60 seconds long. Instagram reels should be fun, light and fun. This new content will appear in two places on the user’s profile. You can find them:
- It will appear in the user’s profile tab along with other previously published content.
- New reel tab dedicated to this short video format.
Regular users of Instagram, as well as companies selling products on the platform, have found that Reels is algorithmically favored by the latest Instagram update.
The Explore tab now includes more Reels suggestions based on your interests and interactions.
While visiting the Explore tab, tap the reels and watch the video to the end, the new suggested reels will start playing immediately. This means that your audience will be consuming more time-consuming video content than traditional posts.
Also, creating and sharing Reels will make it much easier for new audiences who are similar to your intended audience to notice.
How to make an Instagram reel?
Familiarity with the new reel creation tools is key. This option is very similar to what users already know from posting Instagram stories, and Instagram guides users through creating this new video content type step by step.
After logging into the app, the user is presented with the home screen. There are two options for making a reel here.
- Swipe right on the home screen to bring up the Instagram Stories tool, then select Reel at the bottom of the screen or
- Tap the (+) icon at the top of the screen, then select the Reel option.
Just like Instagram stories, you can start recording your Instagram reel by pressing the record button. You can record videos with or without popular Instagram filters.
You can view the video preview at any time. If anything needs tweaking, you can always go back and change what you want or start over.
Here you will find some basic options that make the reel more attractive.
- add audio
- Choose the speed of your video
- Video template to record in a few frames
- Time management tool to create video editing
- Useful alignment tool if your video contains popular transitions between frames
You can find some additional tools in the preview section. Instagram users know this. This section is very similar to the Instagram Stories camera. Here you can:
- Download video to photo gallery
- Add and edit sounds
- Voice-over recording
- Add stickers and gifs
- draw on screen
- add text
- Add AR filter
Creators are encouraged to use music from Instagram’s music library. Choose from short sound effects, universal theme samples, and popular songs from famous musicians and singers.
When video content becomes particularly popular and goes viral if desired, the music on the set reel becomes trendy audio. You’ll hear more while the creators hop on the wagon. That’s how popular themes or achievements start pouring into the Explore tab.
Not all users have access to the most attractive sound effects and tracks. This can happen when a user’s Instagram profile is set to Personal and changing the profile setting to Creator, Company, or Educator gives more options.
Sidenote – Make it visually appealing.
Chances are you have a video magician on your team. Or you could be proficient in a video editing app (like CapCut) to create a video outside of instaverse. This is great!
How to make a reel on Instagram in your gallery? easy! Just record and edit video content in the app of your choice, then save the file to your phone. Add your pre-recorded video to the Reel Creator tool in your phone gallery. If you need additional stickers, text, effects or music, add them to the Instagram reel tool. Then we proceed with the post.
The same process applies if you need to create a reel from multiple photos on Instagram. Select a file from the gallery and edit it in the app.
Instagram reel post
Once you are satisfied with the final effect of the reels, the next section is about posting the reels.
Don’t ignore this part. why? Here you can add captions, use hashtags to increase your reach and, most importantly, choose a reel cover image.
The cover image is the thumbnail displayed on the navigation tab. It should be fun enough for users to click through to view the video. It’s the first impression your Reel attracts new viewers and potential customers to your business.
Instagram allows you to choose randomly, but it’s better not to leave it to chance. Prepare your cover image in advance in Canva, Photoshop, or any other editing program. Make sure the image is catchy and contains a short call-to-action.
Below you will find a summary of cover image sizes.
- 1080 x 1920 pixels are the dimensions we use to record the reel. Users can see the size of this cover image while scrolling through the reel tabs.
- 1080 x 1080 pixels is the reel cover that users see in their normal post feeds.
- 1080 x 1350 pixels is the best size for your main message and content. Users can see this in the navigation tab when scrolling through the home feed. This is the dimension that all proposed content has.
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Simple Instagram Reels content ideas for your business
You might think Reels is complicated, but it’s like any other tool. With practice, the content gets better and better.
Below you will find very easy creatives. instagram reel Ideas to use for your business. Evergreen and the perfect content.
before and after
Before and after videos are always slam dunks. The end effect of a change used a lot in the beauty industry is always very attractive. It is easy to use even in the IT industry. Think about comparing before and after creating a website.
Or for a copywriter before or after fixing a very bad USP or CTA… This can be a striking idea, especially in a crowded niche.
stop motion
This video can show a product that can be viewed from different angles, different colors, or different positions. Stop motion video reels aren’t just useful in the clothing and fashion industries.
For example, an architect can show how they go through the creation process to arrive at a final room design. In the martech industry, stop-motion video can showcase everything from setup to conducting webinars, sending out important newsletters, and setting up social media Instagram automation tools. Try it out!
tour video
Customers love the backstage of how a product is made. They get to know the team, warehouse tracking, packaging process, creation process and creative behind the scenes.
Show off your office or show off your remote team’s desk. Take a tour of the location’s fun places and connect with an audience that says companies are run by real people, not faceless robots.
It would certainly be interesting to see the whole process from order to shipping in any e-commerce, step by step. Creating popular video games in the gaming industry and chatting with the team behind them playing their favorite games is a sure way to show your human side.
Use photos instead of videos
This is an easy way to recycle content you already have. Product photos, customer comments on the web, team activities, sale items, and new collections will most likely be accompanied by a set of photos.
ton instagram reel The tutorial shows you how to elegantly combine photos with the sound of popular tracks in your Instagram music library. Suitable for any industry, any size of company.
Convert story highlights to reels
Posting Instagram stories for many businesses is no easy task. Chances are you already have a few important subject-matched content snippets saved to profile the highlighted story (circled under the user bio section).
Turn them into reels! how? Highlight and hit “…” to open the “Turn to Reel” option. Then proceed as you would when posting a regular Instagram Reel. easy.
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last word
We hope this guide will help you publish your first business reel soon. Ideas are simple enough to try without spending time and money, and all you need is what you already have: a simple idea, a smartphone, and a few free apps.
As a business owner or social media manager, you also know the demographics of your Instagram followers. Use this knowledge to publish and share simple reels to expand your reach and attract new customers.
If you need a solution to help you manage Instagram and get the most out of your social media strategy, we’re here to help.
Every day, NapoleonCat’s experts share tons of helpful tips to help your company stand out in a thriving and crowded niche. Try NapoleonCat Instagram Management Tool for Business.